Single-event sports betting and Gaming recently gained recognition in Ontario. As expected, all the major players have sunk their teeth into the chunk of opportunities to pull in customers. In the bid to gain a massive following, these betting companies can lord over billboards, tv adverts, and placements in the papers. However, the magnetism of these strategies is weak without solid ambassadors.
Over the last year, gambling companies, onshore and offshore, spent over 100 million dollars to appear on TV in Canada. Can you imagine how much these numbers will increase with this new market? Across the globe, brand ambassadors are the key sportsbook advertising tactic. These individuals can convert their fans and followers into customers for betting companies, at least, the legal folks.
While the neighboring US has so many celebrities and sportsmen on their payroll, Canada is steadily joining the train. Bet 99 has UFC legend Georges St Pierre and ice hockey center Auston Matthews to promote them. Meanwhile, Pointsbet Canada has the cast of Trailer Park Boys conveying their brand to prospective bettors.
Deloitte Canada projects that single sports betting, within five years of legalization, would make a return of about 28 billion dollars in wagers. The sportsbooks companies are ever ready for the prospects inherent in Canada; they will be around for a very long time too. Which strong sportsbook ambassadors can sway the cash flow in favor of these brands?
DRAKE
Who else? This award-winning artist is the poster boy for Canada; talk less of sports. When he is not making crowds gyrate to his chart-topping music, he is drumming support for the Toronto Raptors by the sidelines at Scotia Bank Arena. Drake was on top of the world after his beloved team won the 2019 NBA title. He loves sports as well as betting. Recently, he took a shot at the available bets with Stake, a sports betting website, for the Super Bowl Final.
The Toronto-born musician reportedly has strong ties with Maple Leaf Sports and Entertainment which owns teams across different sports, the Raptors being one of them. This relationship makes the possibility of brokering an independent sportsbook deal with Drake unlikely. With MLSE’s outstanding portfolio of sports franchises across Ontario, any sportsbook company will dream to land a partnership. Perhaps such association might grant them an opportunity to work with Drizzy? Only time can tell.
ALPHONSO DAVIES
Although new to the spotlight, this football star has grown in leaps and bounds. Davies has won everything with his club, Bayern Munich, and his name is etched in the mind of many people worldwide. Such a star is tangible to every sportsbook aiming to reach their goals annually. In national colors, he nearly qualified the national soccer team for the world cup finals in Qatar. Canada has not qualified since 1986.
Off the pitch, he has a lovable personality. This persona has translated into almost 6 million followers on TikTok. While people laugh at his funny videos, he could pull solid figures as a sports betting ambassador.
RYAN REYNOLDS
Your jaws will ache from laughter with Reynolds on the TV. He has acted in notable movies like Deadpool and the Hitman's Bodyguard's Wife. A funny person has the perfect attribute for convincing others. Without an astute affiliation to sports, Reynolds can still prove instrumental. A mash-up of comedic scenes with the Green Lantern star doing his things will positively affect any sportsbooks' numbers.
KIA NURSE
The nurse is not given enough credit for what she has achieved. The Canadian two-time WNBA champion has dabbled into broadcasting and analyzing Raptors games on TSN. The nurse is not a new name in sports; everyone in her family has suited up in one sport or the other.
The strong-willed Nurse is working her way through a torn ACL as she looks to compete again in the WNBA for the Phoenix Mercury. With her ease before the cameras, Nurse is the ideal sportsbook ambassador out of Canada. .
CHRISTINE SINCLAIR
Sinclair is the most successful soccer player Canada has produced; argue with her many achievements. Recently, Sinclair led the Canadian women's soccer team to Olympic glory in Tokyo. To back this up, Sinclair has amassed 188 goals in 308 caps. So far, she has represented Canada at four Olympic games and clinched the Lou Marsh Trophy awarded to Canada's top athlete in 2012.
A rather unpopular strategy for sportsbook companies is targeting female bettors. They will need a message or campaign that speaks directly to them and arouses action. Women may not place regular wagers, but the future holds prospects concerning them. Since Sinclair is big on advocacy for women’s involvement in sports, sportsbooks can impact the female population. Besides, the interest in soccer is hitting new highs across the country.